The industry’s best and most effective newsletter

more referrals, more profits, growing your sphere of influence
& making more money has never been easier

About Exodus

Why We Do What We Do…

While the Real Estate Industry as a whole is huge, its finance and sales components are made up of individuals who work very hard to build their businesses and sphere of influences. Regardless of how big the brokerage is, it’s the Loan Officer and Realtor who interact with the borrower/buyer/seller. It seems the larger the company or brokerage, the less connected to the borrower/buyer/seller that brokerage is. Subsequently, the marketing is equally affected. If the brokerage is too big, all marketing is corporate-image focused, which severs the real-world connection between the Loan Officer/Realtor and their client. The smaller the brokerage, the harder it is for that smaller entity to maintain its connection to the client or so it would seem. Regardless of entity size, what typically happens is the Loan Officer or Realtor is separated from the client. The relationship developed during the process (Loan/Refi/Sale/Purchase) is the casualty of misguided single-sided content driven marketing campaigns regardless of medium.

We at Exodus are very passionate and fully committed to keeping that connection between the service provider (YOU) and the customer intact! This is the glue that creates ambassadors for you and your business resulting in referrals that last a lifetime. These referrals build from a modest foundation to a structured foundation requiring little more than relationship and communication on regular intervals. This is the focus of Exodus Marketing. This is what we do and who we are. This marketing concept is so simple and so effective that it dominates ROI for any and all other forms of sphere of influence and mortgage marketing combined. This is equally true for real estate marketing.

 

Exodus has been serving the mortgage marketing and real estate marketing needs of the industry since 2005. The main goal at Exodus is simple and straightforward. We, of course, produce and sell newsletters. However, there’s far more involved than just putting ink on paper and making a trip to the post office before one can call itself a marketing company. There has to be something BEHIND the process. …Something that makes the marketing work, something that IS, in fact, “marketing”! At Exodus, we take mortgage marketing and real estate marketing very seriously by not only providing the best quality newsletter available anywhere, but by also providing insight into the biggest piece of the puzzle, the untold truth! The reality of what marketing is and where new business comes from. Not everyone is interested in learning about why certain things work better than others. When a sales funnel is the best approach, who not to market to and most importantly, understanding WHO your target market is for each

 

The paper we use…

Your newsletters are printed on 100 lb. glossy stock, so when your client picks it up and feels it with their fingers, they know they are receiving quality. Your newsletters should make you look professional and enhance your marketing image! We only purchase FSC Certified paper, which means the paper used for your newsletter comes from forests managed by the Forest Stewardship Council. This helps protect the environment.

The equipment we use…

Your newsletters are printed on the finest printing equipment available in the industry today like ABDick, Presstek, Minolta, Morgana Digifold, Baum and all the latest design and publishing software from the Adobe line of products. In other words, we take the production of your newsletters very seriously on every level. We firmly believe that your newsletters are a heck of a lot more than just ink on paper.

Equipment

The Staff…

An interesting cast of characters produce, print, design, spell-check, edit, bind, fold, tab, color correct, label, fluff, fold, iron, transport and mail the best newsletters available in the Mortgage and Real Estate industries. With over 100 years of combined real-world sales, marketing, customer service, editing, publishing, and printing experience, you can rest assure that your newsletters are made and handled by hard working American workers who love what they do and are proud to create a fine product. To us it doesn’t matter if you send out 100 newsletters or 10,000. Every single piece and each and every customer at Exodus Marketing Group is as important as the next and we take an enormous amount of pride in what we do, the satisfaction that our work brings our clients, and the success they see.

Most importantly, the Subject…

All the mortgage and real estate articles in the world aren’t enough to build loyalty, commitment, and ambassadorship from your clients. What’s necessary is a SUBJECT, a point of interest. While we possess the ability and skill to produce the industry’s finest mortgage marketing and real estate marketing newsletters, the SUBJECT (if you haven’t figured it out) is YOU. This isn’t said because we want you to feel warm and fuzzy, so you’ll think we’re swell, it’s because it’s you that the client has the relationship with. You or what you are sharing needs to be the focus of every newsletter. Many mortgage and real estate professionals possess a classic misunderstanding of WHO their client is. Don’t make the mistake of thinking that YOU are your client. Believe me, YOU ARE NOT YOUR CLIENT. To think for even a moment that your client sees the home purchase and finance process the way you do is a HUGE mistake. There has to be something for your client to relate to BEYOND your intellect, ability, and your mortgage or real estate prowess that transforms them into ambassadors for you and your business. This is why the SUBJECT is so important. This is why YOU must become relatable, likable, approachable. And the way to achieve that, through your newsletters, is to strive to always share yourself, share your knowledge, and become family. That is the path to your marketing success with your newsletters!

So to wrap it up…

We take the finest materials, the finest equipment, and the most skilled professionals in marketing, printing, writing and editing. We then collect the right information about you and provide for a consistent and ongoing honest communication between you and your client. This combination of powerful tools and your willingness to share yourself, share your knowledge will, in turn, create ambassadors for you and your business. Helping you to build lasting relationships with your clients is what Exodus Marketing Group is all about!

Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.

Mail Service

Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.

Help

Content Help What is it and how much does it cost?

What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they’re just reflecting back on the last 30 days or so.

What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.