The Buyer’s Journey

The Buyer’s Journey – What is it and why does it matter? In Both Mortgage Marketing and Real Estate Marketing, the buyer’s journey needs to be understood. Especially when you’re marketing to past clients. At Exodus Marketing, the past client is...

The 4 Biggest Marketing Mistakes You Can Make

The Four Biggest Marketing Mistakes That Cost Your Referrals Are you making these without realizing it?   1. Relationship Surrogacy You wouldn’t want a surrogate doctor to come in to replace your doctor after an operation. Then why put a surrogate between you and...

The Three Magic Words

The Three Magic Words: Here’s a mortgage marketing tip: Spend some time with a real estate agent and ask them questions about their specific field of expertise. Sooner or later someone will invariably utter the three words that are often used to sum up...

Some Were Paralyzed With Fear

Many Loan Officers were paralyzed with fear and didn’t know how to grow their market share, while others were fearless. In late 2008 and especially early 2009, there were some pretty freaked out loan officers. We all know that many came to the industry because...

Corporate Mortgage Marketing Departments

Let’s talk about “Our Marketing Department” The term “Our Marketing Department” often comes up in conversation in one of two ways: The first way: as an excuse to protect one’s self from yet another marketing program or product to buy that doesn’t work. This is...
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