The Three Magic Words Here’s a mortgage marketing tip: Spend some time with a real estate agent and ask them questions about their specific field of expertise. Sooner or later someone will invariably utter the three words that are often used to sum up... Many Loan Officers were paralyzed with fear and didn’t know how to grow their market share, others were fearless. In late 2008 and especially 2009 there were some pretty freaked out loan officers. We all know that many came to the industry because of its promise... Let’s talk about “Our Marketing Department” The term “Our Marketing Department” comes up in conversation in one of two ways. The first way: as an excuse to protect one’s self from yet another marketing program or product to buy that doesn’t work. This is... Ignorance in Mortgage Marketing Ignorance! Now there’s a condition that gets tossed around a lot. There’s some great quotes regarding ignorance like… “Education is a progressive discovery of your own ignorance.” – Will Durant “It takes considerable knowledge just to... Loan Officer & Realtor Marketing – The missing ingredient We often hear people complain about marketing, while not understanding how marketing works much less what it actually is. The stress level for some people is alarming and can bring out the worst in... 80% of consumers will act on Direct Mail immediately while only 45% say the same of email. Different products and services see varied percentages. High ticket items such as Mortgages require a different set of circumstances and a messaging approach that isn’t... Page 1 of 1012345...10...»Last »
Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.
Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.
Content Help What is it and how much does it cost?
What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they’re just reflecting back on the last 30 days or so.
What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.