The Three Magic Words

The Three Magic Words: Here’s a mortgage marketing tip: Spend some time with a real estate agent and ask them questions about their specific field of expertise. Sooner or later someone will invariably utter the three words that are often used to sum up...

Some Were Paralyzed With Fear

Many Loan Officers were paralyzed with fear and didn’t know how to grow their market share, while others were fearless. In late 2008 and especially early 2009, there were some pretty freaked out loan officers. We all know that many came to the industry because...

Corporate Mortgage Marketing Departments

Let’s talk about “Our Marketing Department” The term “Our Marketing Department” often comes up in conversation in one of two ways: The first way: as an excuse to protect one’s self from yet another marketing program or product to buy that doesn’t work. This is...

Ignorance in Mortgage Marketing

Ignorance in Mortgage Marketing Ignorance! Now there’s a condition that gets tossed around a lot. There’s some great quotes regarding ignorance like… “Education is a progressive discovery of your own ignorance.” – Will Durant “It takes considerable knowledge just to...

Marketing – The Missing Ingredient

Loan Officer & Realtor Marketing – The Missing Ingredient We often hear people complain about marketing, while not understanding how marketing works, much less what it actually is. The stress level for some people is alarming and can bring out the worst in...
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