Referral Marketing

Referral Marketing is Mortgage Marketing Are you really doing referral marketing? Ask any loan officer or real estate agent and they’ll tell you that their business comes from referrals, not withstanding the referrals form Realtor to Loan Officer and vice-versa....

Mortgage Marketing Tools That Work

Mortgage Marketing Tools That Work What are the mortgage marketing tools in your toolbox? When we speak of mortgage marketing tools, we’re not talking about software packages, CRMs, or nifty gimmicks. Not everybody sees the value in having the right tools and...

Mortgage Marketing Changes

You Must Make Mortgage Marketing Changes or Else! Well, maybe not changes to marketing, but changes to YOUR marketing It seems as through mortgage marketing changes along with everything else that seems to have changed. Just five years ago a mortgage professional...
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