Direct Mail vs Email

80% of consumers will act on Direct Mail immediately while only 45% say the same of email. Different products and services see varied percentages. High ticket items such as Mortgages require a different set of circumstances and a messaging approach that isn’t...

Why Not Do An Email Newsletter?

Why not do an email newsletter? You wouldn’t believe how many times this gets asked Now that’s a question those who are less informed on marketing tend to ask. New employees will ask this question and also when the topic, “What do you do for a...

The Value Of Your Sphere Of Influence

The Value of Your Sphere of Influence Many a Loan Officer and Realtor will talk about their sphere of influence and the fact that most of their business comes from word-of-mouth. There is no question that word-of-mouth referrals and referral marketing are not only the...

Segmentation Of Your Client Database

Segmenting Your Database For Marketing From A People Point-Of-View A client once came to us and asked, “Do you have content for closed loans vs. unclosed loans.” This request begs the question: Does this LO have any relationship with his clients during or after the...

I Tried To Reach The Young People

I Tried to Reach the Young People …The first-time home buyers with my marketing A long-time customer of Exodus Marketing, who had seen success, looked out the window one day and was convinced that the grass was a little greener. His name is John Sullivan and...
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