Direct Mail vs Email

80% of consumers will act on Direct Mail immediately while only 45% say the same of email. Different products and services see varied percentages. High ticket items such as Mortgages require a different set of circumstances and a messaging approach that isn’t...

Why Not Do An Email Newsletter?

Why not do an email newsletter?You wouldn’t believe how many times this gets askedNow that’s a question those who are less informed on marketing tend to ask. New employees will ask this question and also when the topic, “What do you do for a living?”...

The Value Of Your Sphere Of Influence

The Value of Your Sphere of Influence Many a Loan Officer and Realtor will talk about their sphere of influence and the fact that most of their business comes from word-of-mouth. There is no question that word-of-mouth referrals and referral marketing are not only the...

Segmentation Of Your Client Database

Segmenting Your Database For Marketing From A People Point-Of-View A client once came to us and asked, “Do you have content for closed loans vs. unclosed loans.” This request begs the question: Does this LO have any relationship with his clients during or after the...

I Tried To Reach The Young People

I Tried to Reach the Young People …The first-time home buyers with my marketing A long-time customer of Exodus Marketing, who had seen success, looked out the window one day and was convinced that the grass was a little greener. His name is John Sullivan and...

How Do I Know My Newsletter Is Working

How Do I Know My Mortgage Newsletter Is Working? What follows is an excerpt from an actual conversation with a potential customer here at Exodus Marketing. Exodus: What type of marketing have you done up until now? Client: Well, I’ve done different things you...