Effective Mortgage Marketing And Realtor Marketing Must Include The Understanding That, You Are NOT Your Customer! If I were my own customer, life would be a lot easier. But I realized long ago that if my customer could do what I do then they wouldn’t need me. This... The origin of “The Bump Into Method” and What Does It Mean? I’ve said on many occasions that Loan Officers and Realtors tend to use what we affectionately call “The Bump Into Method”. Let me share with you where I got this. I’ve been a musician my entire life. Since... Back in the Dugout! Mortgage Marketing Shouldn’t Result In Failure People seem to misunderstand the importance of marketing and communication, replacing what’s important with fear and loathing for marketing, which is the one thing that will grow your business... Noble efforts and the MAFA Syndrome – The Antithesis of Direct Marketing I have talked to literally hundreds of loan officers this year alone and one thing that seems common to all of them is this love hate relationship well maybe love-hate isn’t the best... Why Do It Right When I Can Do It Easy? I got a call from the regional sales manager of a small mortgage bank on the east coast. He wanted to know what it was we did and to see if we could help with his marketing efforts. He was very nice, we’ll call him Rick for all... Social Media Marketing, Is It Social or is it Marketing When I was first introduced to Social Media Marketing, I must admit, the idea was intriguing. It seemed that Social Media Marketing could be better than just a website, better than just email, and far better than... Page 3 of 10«12345...10...»Last »
Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.
Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.
Content Help What is it and how much does it cost?
What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they’re just reflecting back on the last 30 days or so.
What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.