Lender marketing tools

Lender Marketing Tools I often say, “Don’t wait for Aunt Matilda to move out” and here’s why? Awareness of it is a lender marketing tool or habit you don’t want to get caught up in Most of us put things off until other circumstances are just right. When I was a...

Thanksgiving

Thanksgiving? November brings in the Norelco commercials with Santa riding the electric razor (do they still have those?) that I used to watch on TV when I was a kid, and soon after that the holidays were here. The coming Thanksgiving holiday, being the first holiday...

You Are NOT Your Customer!

Effective Mortgage Marketing And Realtor Marketing Must Include The Understanding That, You Are NOT Your Customer! If I were my own customer, life would be a lot easier. But I realized long ago that if my customer could do what I do, then they wouldn’t need me. This...

What the heck is the Bump Into Method?

The origin of “The Bump Into Method” and What Does It Mean? I’ve said on many occasions that Loan Officers and Realtors tend to use what we affectionately call “The Bump Into Method”. Let me share with you where I got this. I’ve been a musician my entire life. Since...