Why Do It Right When I Can Do It Easy

Why Do It Right When I Can Do It Easy? I got a call from the regional sales manager of a small mortgage bank on the east coast. He wanted to know what it was we did and to see if we could help with his marketing efforts. He was very nice. We’ll call him Rick for all...

Is It The Right Medicine?

What Is the Right Medicine for Loan Officer and Realtor Marketing?   Having the right answer or the right medicine for an ailment doesn’t always endear us to those who should appreciate such things. Sad but true, because as someone smarter than myself once said, “You...

Are the times really a-changin?

Mortgage Marketing: The Changing Times Over the years, we’ve seen lots of changes in the housing market for both Loan Officers and Realtors. Marketing has seen some changes, too, and lots of people have taken to Twitter and Facebook to keep themselves relevant....