How Does Your Client Actually See You?

How Does Your Client Actually See You? What does that mean? …It means exactly what it says. I speak with loan officers every day and you’d be amazed how some LO’s view their past clients when it comes to marketing. Truth be told, I recently spoke with a Loan...

A Narrow Vision of Mortgage Marketing

A narrow vision of mortgage marketing A narrow vision of mortgage marketing? What do you mean? Well, what we’re looking at is the narrow vision made available on a Facebook page. We have a Facebook page, almost everyone has a Facebook page, and what’s...

Mortgage Marketing Ideas

Mortgage Marketing Ideas That Really Work! The “Zander Effect” While recently looking at some of the mortgage marketing ideas that we’ve either developed or have seen some of our sharper clients come up with over the years, I noticed that one of them has been...
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