Why not do an email newsletter? You wouldn’t believe how many times this gets asked Now that’s a question those who are less informed on marketing tend to ask. New employees will ask this question and also when the topic “what do you do for a... The Value Of Your Sphere Of Influence Many a Loan Officer and Realtor will talk about their sphere of influence and the fact that most of their business comes from word of mouth. There is no question that word of mouth referrals and referral marketing are not only the... Segmenting Your Database For Marketing From A People Point-Of-View A client once came to us and asked, “Do you have content for closed loans vs. unclosed loans.” This request begs the question: Does this LO have any relationship with his clients during or after the... I Tried To Reach The Young People …The first-time home buyers with my marketing A long time customer of Exodus Marketing, who had seen success, looked out the window one day and was convinced that the grass was a little greener. His name is John Sullivan and... How Do I Know My Mortgage Newsletter Is Working? What follows is an excerpt from an actual conversation with a potential customer here at Exodus Marketing. Exodus: What type of marketing have you done up until now? Client: Well, I’ve done different things you... But My Clients Are Different…They Don’t Read Newsletters There are cases where someone might know a person so well that they can make a claim like this, but in most cases it’s simply not true. I’ve had potential clients say this. They come to us wanting to...
Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.
Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.
Content Help What is it and how much does it cost?
What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they’re just reflecting back on the last 30 days or so.
What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.