I Tried To Reach The Young People

…The first-time home buyers with my marketing

I-Tried-To-Reach-The-Young-PeopleA long time customer of Exodus Marketing, who had seen success, looked out the window one day and was convinced that the grass was a little greener.

His name is John Sullivan and here’s what he said: “Ya know, I stopped using your newsletters because the whole world has gone digital. All the young people are on Twitter and Facebook.I tried everything and I just can’t reach the new, younger first-time home buyers.”

It always humors me when I talk with people who think chasing trends without really looking at the facts is somehow the smartest way to go. Generally, it’s like the cows thinking the grass is always greener on the other side of the fence.

Just because the interwebs are so common in all of our lives, doesn’t mean that people are suddenly not affected by the deeds of others.

I told him in as plain an answer as I could give:

“John, the bottom line is, someone looking to buy a new home isn’t going to search Twitter for the best way to do that. It could happen but the reality is, the “young people” are going to ask their mother, father and/or someone they trust in their inner circle of family and close friends before they run to the internet to find someone. Sure, research will be done online and, for some, they might find what they’re looking for, but the competition is fierce, which is why online mortgage marketing doesn’t work as well for the Loan Officer and Realtor. When someone asks their dad about getting a loan for a home, is that dad your past client?”

After a long pause, John replied, “Well, that’s why I called you. I need to get my newsletter going again…”

Regardless of age, people do business with those they know, like and trust.

Don’t confuse direct mail marketing using a newsletter for something perceived as old fashioned. 80% of people will react to a direct mail piece in contrast to 45% responding to email. And with big-ticket items like a mortgage or a home purchase, there’s no drive-through or online shopping cart for that. A virtual portal isn’t as trusting as a friendly handshake and an actual human relationship. The successful Loan Officer and Realtor already know that sphere of influence communication is paramount to growth.

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Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.

Mail Service

Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.

Help

Content Help What is it and how much does it cost?

What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they’re just reflecting back on the last 30 days or so.

What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.