The Value Of Your Sphere Of Influence

The -Value-Of-Your-Sphere-Of-Influence

Many a Loan Officer and Realtor will talk about their sphere of influence and the fact that most of their business comes from word of mouth. There is no question that word of mouth referrals and referral marketing are not only the highest form of praise and compliment to your business but also the potential hedge around your business if kept in high value and nurtured. Many who say they understand this don’t necessarily act upon the understanding of it’s value and importance to growth in the short and long term.

You may have acquired a client by any number of means

  • Through a friend
  • By a business associate
  • While standing in line at the grocery store
  • At the bank (good one!)
  • Through your doctor
  • From a lawyer

In any of these cases the end result is you now have a client who should very well bring people to you in the same way. To not see these past clients as ambassadors for you and your business is a huge mistake.
Sometimes it’s enough to get through a file successfully, but these folks truly look to you to get their loan funded, despite the reality of all the elements involved. You have enormous power to influence and a connection is formed with every person you work with.
RECOGNIZE this and treat your past clients like family, ESPECIALLY after the loan is closed. If their circumstance is such that they couldn’t get funded, don’t toss them aside as a loss. Depending on the circumstance, nurture them as they will appreciate your sincerity and refer people to you as well as come back to you once their situation has improved.

Aside from family members and personal friends, your past clients are the basis of what your business represents for the life of your real estate finance career. Know the value of your sphere of influence.

Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.

Mail Service

Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.

Help

Content Help What is it and how much does it cost?

What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they’re just reflecting back on the last 30 days or so.

What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.