Why not do an email newsletter?

You wouldn’t believe how many times this gets asked

Why-Not-Do-An-Email-Newsletter

Now that’s a question those who are less informed on marketing tend to ask. New employees will ask this question and also when the topic “what do you do for a living?” comes up in social situations. It’s a valid question with the internet and email being so prevalent in our lives. We’ve been watching email marketing since it became popular, and it was apparent that everyone wants to put out a net to acquire sales, but do as little as possible to service the sales that are made. Great idea if you sell books or tools.

When you compare the response rates of email vs. direct mail for Loan Officers and Realtors you will see that no matter what you put in an email, it’s opened long enough to decide if it’s important enough to read. It’s sad, but very true: The fact is 80% of consumers will react to a call to action in direct mail vs. 45% using email.

If email marketing was the answer for the Loan Officer or Realtor, you can bet we’d include it in our marketing products and services for our clients.

The human condition is such that regardless of where technology takes us, some things will always trigger acceptance, loyalty and cherished relationships over other things. If you send a congratulations letter to a colleague on a promotion it has far greater emotional impact than sending a congratulations via email.

The reason we don’t do an email newsletter is because reaching out to your past clients in email is viewed as sales and marketing, while sending a newsletter via the USPS on quality paper with real industry-driven content and messaging that comes from you is seen as communication from someone who wants to be part of the family.

The actual printed and mailed newsletter will be perceived as having a higher value than an email newsletter every time.

Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.

Mail Service

Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.

Help

Content Help What is it and how much does it cost?

What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they’re just reflecting back on the last 30 days or so.

What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.