Why Newsletters Work

Why Newsletters Work and Why You Should Use Them    Why newsletters work with past clients. Relationships make us happier! The Grant Study, a 75-year study at Harvard University, examined people across a broad spectrum of behaviors, activities, and character traits....

The Buyer’s Journey

The Buyer’s Journey – What is it and why does it matter? In Both Mortgage Marketing and Real Estate Marketing, the buyer’s journey needs to be understood. Especially when you’re marketing to past clients. At Exodus Marketing, the past client is...

The 4 Biggest Marketing Mistakes You Can Make

The Four Biggest Marketing Mistakes That Cost Your Referrals Are you making these without realizing it?   1. Relationship Surrogacy You wouldn’t want a surrogate doctor to come in to replace your doctor after an operation. Then why put a surrogate between you and...

The Three Magic Words

The Three Magic Words: Here’s a mortgage marketing tip: Spend some time with a real estate agent and ask them questions about their specific field of expertise. Sooner or later someone will invariably utter the three words that are often used to sum up...