Are the times really a-changin?

Mortgage Marketing: The Changing Times Over the years, we’ve seen lots of changes in the housing market for both Loan Officers and Realtors. Marketing has seen some changes, too, and lots of people have taken to Twitter and Facebook to keep themselves relevant....

Mortgage Marketing vs Holiday Rush Impulse

Mortgage Marketing vs. Holiday Rush, Impulse Marketing A reflection… After all the fuss of the holidays and all of the “sales” and “marketing” tactics that exploit the new year are finally over, we can now look back and ask the question, “Do you remember any of...

Mortgage Marketing – Why A Newsletter?

Why a mortgage marketing newsletter? There are several reasons to use a newsletter, but there’s another question that’s tantamount to the first one: “Will my business benefit from a newsletter?” The answer to the second question is, it depends on the business you are...

What Kind Of Robot Will You Become?

What kind of robot will you become? I’ve been preaching, “Share Yourself, Share Your Knowledge, Become Family” for what seems like forever. I help Loan Officers and Real Estate Agents with messaging on their direct mortgage marketing materials and, in that process, I...