Loan Officer Marketing Strategies that DOMINATE

Loan Officer Marketing Strategies That Actually Work (And the One Nobody Wants to Talk About) Most loan officers are doing their marketing backwards. Posting on Facebook, blasting out automated emails, positioning themselves as “the expert,” on TikTok or Instagram, and wondering why their referral pipeline is running dry. Meanwhile, top producers are doing something that […]

Mortgage Marketing Newsletters

The Mortgage Marketing Newsletter: The Most Underrated Referral Tool Loan Officers and Real Estate Agents Are Ignoring I’ve been in the newsletter business since 2004. In all that time, I’ve watched loan officers and real estate agents struggle to grow their referral business while spending money on social media ads, email campaigns, and generic marketing […]

USPS Every Door Direct Mail

USPS Every Door Direct Mail What is USPS Every Door Direct Mail, and should I be using it? USPS – Every Door Direct Mail is a discounted service offered by the United States Postal Service that allows you to market to large areas at a reduced price because it requires no addressing or sorting. It’s […]

Perception and Perspective – Why Marketing Works or Doesn’t

Perception and Perspective Why Marketing Works or Doesn’t Let’s get the elephant in the room out of the way with some quick definitions. Perception is the process of interpreting sensory information. What we see, hear, touch, smell and taste.Perspective is the overall framework through which we view the world.  This is important because the answers we look […]

The New Normal

The New Normal AI has made it’s way into everything and I’m not a fan! Pardon my episode of “This Grinds My Gears” but what’s happening with service in so many industries is frustrating, and more expensive than it should be by way of time wasted and sheer frustration. Technology is awesome and I’ve embraced […]

Politics and Referrals

Politics and Referrals… The reality of political mechanisms and generating referrals The dangerous realm is the discussion of politics. It immediately elicits thoughts of candidates and ideological positions. Red, Blue, Right, Left, and so on. Both emotional and divisive and turns people against each other. Politics has a primal and tribal nature that is at […]

The Two Sides of the Marketing Coin

The Two Sides of the Marketing Coin Make sure you see both sides! Let’s look at two sides of the marketing coin. I won’t compare digital and direct marketing here as anyone reading anything from us knows of the weakness of email marketing, social media, and ppc marketing for past clients. It simply doesn’t generate […]

Referral Marketing – A few things you should know

All marketing is not the same, there are many products and services and many audiences for those products and services both before and after the sale or process. When I say process, I’m talking about all that happens in the transaction from beginning to end. Our clients are Loan Originators and Real Estate Agents, and […]

Content Help

The Exodus Content Help Service The Content Help Service is designed to help you personalize your newsletter. It’s free and available on any and all newsletter issues. Here’s a brief video explanation of what it is and how it works.   https://youtu.be/Vi6WHbtUNyo

Stay In Your Own Lane

“Stay in your own lane” Referrals from past clients requires the right lane and the right tools Let’s look at how to get the job done Ever hear the phrase “Stay in your own lane”? Back in 2004 I watched email and Google ads attempt to overtake the “Relationship Marketing” space. People flocked to it […]