
The Phrase "Every Waking Moment"
When I first heard this said, I was inspired.
There’s no doubt that Elon Musk is an interesting study. Some hate him, some love him. Twitter controversies aside, this is a very motivated human being and that’s if he’s human at all. His accomplishments are vast and a motivational seminar could easily be constructed from any one of the goals he’s achieved.
In an interview about the challenges of the Model 3 Tesla and his work habits at the plant, he said; “I spent every waking moment on the manufacturing process and know more about manufacturing than anyone on the planet.” That’s impressive!
I was and still am inspired by the words “Every Waking Moment.” While it might not take all of our waking moments to reach our goals, to go above and beyond, that’s what’s required. That’s what Elon Musk has done. How many hats did he wear? How many hats do you wear?
In our industry, not everyone wears a marketing hat, and it’s easy to get sucked into marketing that’s full of ‘bells and whistles’ designed for retail marketing that doesn’t work for high-ticket, non-impulse-purchase, relationship-based marketing to past clients.
Our only focus is to help you generate referrals above all else. For 18 years, we’ve accomplished this mission with consistency, efficiency, and success. And the testimonial pages of our website bear this out.
The Exodus Newsletter does two things extremely well.
- It maintains the relationship you developed during the process of the sale or financing.
- It turns your past clients into a referral source that lasts a lifetime.
In the spirit of efficiency and success, as an Exodus newsletter client, you do 3 things.
- You keep your mailing list up to date
- You personalize your newsletter (Either with or without our Content Help)
- You get referrals from your client base and grow your business.
We handle everything else. If you spend 20 to 30 minutes a month on your newsletter, it would be a lot and your newsletters work like you spent a week on them.
At the end of the day, putting “Every Waking Moment” into your business is a virtuous idea and we’re going to help you do that as that’s what we value most.
If you have questions or want to learn more about how we can help, schedule a call today.


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