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How Do I Know My Mortgage Newsletter Is Working?

How-Do-I-Know-My-Mortgage-Newsletter-Is-Working

What follows is an excerpt from an actual conversation with a potential customer here at Exodus Marketing.

  • Exodus: What type of marketing have you done up until now?
  • Prospect: Well, I’ve done different things you know…different stuff.
  • Exodus: Seriously, like what, for example?
  • Prospect: Email, we did email for a while?
  • Exodus: How did that work out?
  • Prospect: It was okay, I guess. We didn’t really see any results from it…
  • Exodus: So then, let me ask you a question… (Client interrupts.)
  • Prospect: If I do a newsletter, how do I know it’s working? How do I quantify the result since it’s not electronic?
  • Exodus: How did you know your email wasn’t working? Did it have analytics and reports?
  • Prospect: Yes…
  • Exodus: Did you use them?
  • Prospect: No, not really.
  • Exodus: How did you know it didn’t work?
  • Prospect: We didn’t get any loans from it. So how will I know if my newsletter is working?
  • Exodus: Very simple, your phone will ring!

This Loan Officer was skeptical and with good reason but not anymore. This is a very happy Exodus Newsletter client whose phone rings often enough to still be one.

Remember, an email campaign sent to past clients is lacking the most important component… The Buyer’s Journey!

Why is the Buyer’s Journey important, what does that mean? Click Here to learn what The Buyer’s Journey is because if what you’re using isn’t creating referrals, you shouldn’t use it.

Here’s a collection of random Exodus clients that can tell you if their Exodus Newsletter is working

Exodus Marketing

How can we help? Choose one

Not yet an Exodus client

I have questions about getting more referrals, costs, logistics, etc.
 choose this option

Talk to Sales

I have an Exodus account 

I’m an active Exodus client and scheduling content help
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Content Help

Content Help Service

an excerpt from our full sample presentation

Josh Mettle Testimonial
Consistency is the key! It's not the 1st month, it's the 13th, the 25th and sometimes the 1000th month. You get the idea. In the mind of my clients, I'm always here. Ups, downs or whatever. They know I'm here kick ass in the business. My clients know my children's names, then know when my wife is due and now more about me then they know about their own families. That is a gift, it's a gift of communication. That connection between me and my clients earns me a 7 figure income per year. NO - YOU CAN'T OVER COMMUNICATE. The idea that you can is BS! It's not always easy to write monthly but I've grown to love the writing and I love my clients know my kid's names. The truth is, people are afraid to share some of themselves, afraid to write ("What will I write about?") and afraid of rejection. GET OVER IT and go put a dent in the universe. Best wishes! -Josh Mettle
Mortgage marketing client - Exodus lender marketing
Josh Mettle
Originator

Shipping for Extras

This is the cost for shipping your extras to you. It is separate from your postage. Extras are not required but many like to have some of their newsletters handy to hand out.

If you have questions and just want to talk with someone, feel free to call us directly at (864)841-8900 Option 1

What are Extras?

Extras are additional newsletters that we ship to you each issue. Reasons to add Extras: ► Have newsletters to hand out to referral partners ► Have newsletters available for your open houses ► Have your newsletter available in your reception area Extras are optional and can be added or removed at any time. You can add as many as you like with a minimum of 10pcs.
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