Mortgage Marketing Tricks – The Marketing Gurus Exposed
Mortgage Marketing Tricks and Gimmicks, like most kinds of Marketing Gurus, have been around as long as business itself. These Gurus claim to have the secret to marketing whatever it is you need to sell. They tell us that by purchasing a special program, we too will possess the secret to making lots of money using their system. With the one-size-fits-all, plug-in secret, you soon learn that you really don’t have all that you need to actually APPLY the secret. You may have learned PART of the secret, but now you need the Silver Package, then the Gold Package, so you’ll be ready for the Platinum Package. Like a carrot on a stick, they’ve convinced us to keep paying for yet another pamphlet, audio program, or video package to continually learn the REAL secret they claim to possess and desperately want to share. Entering your name and email address here, answering some questions there, and, of course, putting in your credit card number. It’s a never ending purchase-until-attrition concept that isn’t really what you’re looking for at all. Depending on the patience and level of dependency of the buyer, sooner and in many cases much later, one realizes there really is no secret. The promise of the secret IS in itself the marketing strategy designed to keep you paying as long as the carrot looks appealing. No honest and credible business, education, or marketing institution promotes this practice. It’s not marketing for you to apply, but a strategy to make you buy.
Mortgage training almost never comes with mortgage marketing education and, while this is sad, it’s unfortunately all too common. The result: time and money spent in the activity of marketing, which also results in many people mistaking activity for achievement.
I’ve been in mortgage and real estate direct marketing for many years. I can tell you without hesitation that there is no Guru Secret. You need to share yourself, share your knowledge, and become family and that’s it. But realize that it’s as easy to do it wrong as it is to do it right. Rather than offer our clients a carrot on a stick, we freely teach them how to fish. (This is where your marketing guru would insert a call to action.)
If you were to search the web for “mortgage marketing tools” you’ll find all manner of items pertaining to set-it-and-forget-it marketing nonsense. Words like ULTIMATE, AUTOMATED, QUICK, SIMPLE, etc.
I’m here to tell you that if you want to market to your people without being involved with the process, you’ll never get from your marketing what it is you really want. If you have a sphere of influence (and I would imagine you do if you’ve been doing this for any length of time), then you need to communicate with that sphere! You need to share yourself as you would want others to share themselves with you. You need to share your knowledge as you’d want others to share their knowledge with you. THIS IS KEY! If you aren’t willing to do these two simple things, then your marketing will be just like everyone else’s. Nothing more than disingenuous phony “content” that transparently shows that all you want to do is sell them something.
At Exodus, we can’t be concerned with telling you what you want to hear at the expense of diverting from the truth. We’ve been doing this for a long time and those we help to share themselves, share their knowledge, and become family, do INFINITELY better than those who don’t. It’s that simple. There’s no secret, there’s no marketing guru. But there’s marketing experience and plenty of it! Our goal is to teach you how to fish, how to speak to your sphere using the best possible platform available. We’ll help you reach out to your client base and turn your sphere of influence into ambassadors for you and your business. These ambassadors are past clients and friends or family, who know you and are eager to refer you! Ambassadors will refer you and what YOU do as their way of being the hero to someone else. Your ambassadors bring you business you would never get otherwise. All you have to do is reach out to them in a way that’s genuine, honest, and relate to others in a real way.
Not everyone knows how to do this and our experience isn’t for sale, we gladly give you that for free. Each individual is different and, therefore, it’s much easier to bring your individuality across in a way that relates to your sphere of influence. Use the contact link above to contact us, I can be reached at 800-315-1910 ext. 1101 if you’d like to talk with me directly.
Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.
– Chinese Proverb
Everyone sees mortgage marketing differently and, in most cases, Loan Officers and Realtors don’t have backgrounds in marketing and, therefore, use what we call the “Bump Into Method.” We say that in love, but to give you some insight as to what works, what doesn’t and what you should avoid, we offer a Free Marketing Needs Assessment. We’ll take a quick survey of what you’ve been doing and offer some free advice on some things to think about going forward. It will be the best 15 to 20 minutes you invest in your mortgage business. Use the form below to schedule your assessment.