Who can we trust that will have our best interests at heart with a reasonable exchange of value?
"Capitalism... to produce wealth and trade with other people by voluntary trade to mutual benefit" - Ayn Rand
Marketing gimmicks and tactics once used by gurus are starting to lose their shine as retail product and service buyers no longer react to the old bells and whistles the way they once did. Marketing tactics used to lure prospects into sales funnels are now commonplace. These tactics now all look the same. As a result, marketing gurus are scrambling for new buzzwords in order to put a new spin on marketing. This is why Facebook ads don’t produce what they once did, nor do Google Adwords. Spending advertising dollars on Facebook and Google almost never worked.
Loan Officer and Real Estate business almost always come from referrals but past clients don’t have the same urgency or undergo a similar buyer’s journey. And based on recent revelations, it’s clear now that tech companies can’t be trusted at all.
So who can we trust? The answer is easy.
You can trust yourself. You can trust that if you communicate with your clients at regular intervals ― the relationship you develop during that process ― will turn past clients into a referral source that will last a lifetime. We’ve proven this over and over since 2005. We’ve been able to capitalize on direct marketing because of its direct connection to the human condition. It’s even more effective now because the marketing world wants us to believe that we can earn a living without the very relationships developed in our business with the very people who send referrals. But we know better.
Look back on any interaction you’ve had with someone selling software or marketing packages. It’s now all about the bells and whistles, doing very little and supposedly getting a lot in return. And yet, LOs and REAs make a living selling loans and houses to real people. Who can your past clients trust? Who do the people they love and care about trust? Who can YOU trust?
- You can trust that the Exodus Newsletters will produce more referrals from your client base than anything else you’ve ever used.
- You can trust that your newsletters are of the highest quality and standards.
- You can trust that every step of the Exodus Newsletter process is focused on YOU being successful.
If you share yourself, share your knowledge, and become family to your client base, your referrals will increase; your revenue will increase; and Exodus Marketing will have created a customer for life! It’s not rocket science.
Learn more by scheduling a call and we’ll show you what our clients experience on a regular basis.
Extras are additional newsletters that we ship to you each issue. 