The best mortgage marketing uses printed newsletters and creates consistent referrals from past clients!

Mortgage Marketing for 90% of LOs

Newsletters delivered by mail to your client base are paramount to getting referrals. 90% of Loan Officers, as well as Real Estate Professionals, are leaving thousands of referral dollars on the table by ignoring the past client with passive messaging in emails and social media that simply doesn’t work. In most cases, LOs and REAs do nothing at all after the file is finished.

Mortgage Marketing for the successful 10% of LOs

The 10% using a printed and personalized newsletter see referrals with each mailing, and a purview of the testimonial page will show a fraction of those who are successful in generating referrals, regardless of the current rate or state of the housing market, just by sharing themselves, sharing their knowledge, and becoming family using the Exodus Newsletter as the SOI communication tool. 

When you stop and consider the amount of dependency your client has/had on you during the process, it’s stronger than you might realize, depending on their overall personality. Without trying to analyze each client too heavily, you can be confident that even though they might not say it out loud, they still see YOU as the person who “got them the loan”, the one who made it happen, even if they understand the underwriting process just a little bit.  They are internally grateful even if they don’t show it, which is rare, but it happens.

The goal of your referral marketing, whether it’s mortgage marketing or real estate marketing, is to keep their internal gratitude growing until they become eternally grateful. This is the very essence of referral marketing for both the Loan Officer and the Real Estate Agent. This is what creates client loyalty. Again, Real Estate marketing works exactly the same when it comes to generating referrals from past clients.